Publications
With two books and 15 Harvard Business Review articles, we’re leading the way.
Coming April 2026
The Ethical Nightmare Challenge
As companies adopt generative and agentic AI solutions, the ethical, reputational, and legal risk landscape becomes diabolically complex.In his second book, Reid Blackman explains what nightmares need to be avoided, why current Responsible AI practices are doomed to failure, and how to rapidly implement and scale AI nightmare avoidance. At the core of his solution is a method for answering three simple questions: What are your organizations AI ethical nightmares? What resources will you build to avoid them? How will you train your people to use those resources effectively?
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Ethical Machines: Your Concise Guide to Totally Unbiased, Transparent, and Respectful AI
The promise of artificial intelligence is automated decision-making at scale, but that means AI also automates risk at scale. In his book, Founder and CEO of Virtue, Reid Blackman, gives executives the tools they need to manage risks and enable innovation.
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How to Avoid the Ethical Nightmares of Emerging Technology
Harvard Business Review, part of HBR’s “Big Ideas” series.
What Is an Ethics Consultant and How to Tell if Your Organization Needs One
What is a business ethics consultant? “Business ethics” is a broad term that refers to issues ranging from corporate governance to how a company treats...
A Better Framework For Ethical Risk Management
You’ve probably heard at a cocktail party something to the effect of: “well, ethics is just subjective, isn’t it?” That question makes me cringe. Fortunately,...
What Does an AI Ethicist Do? Breaking Down “AI for Not Bad”
You might hear the term “AI ethicist” and picture an armchair philosopher pondering the mysteries of technology and (after much contemplation) pronouncing certain things good...